My former stylist, in a high-end salon, used this on me once, and I asked him for the brand. I found it on Amazon and have been using it for years. It's really easy to do, and the results are awesome. My hair is long and kinda wavy, but it will definitely frizz/flyaway during inclement weather and heat/humidity. I use this every 4ish months and it works like a charm. It's not meant to straighten your hair totally – it just makes it smooth and manageable – no frizz. And if/when you tie your hair back, you're less likely to get that "lump" in your hair that the elastic leaves. My hair is silky and strong – very highly recommend.
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